Just in time for spring, Bad Ass Coffee of Hawaii, a leading coffee franchise renowned for its premium sourcing, roasting, and quality 100% Hawaiian coffees and international blends, launched its new spring limited-time-offer, the Island Bloom Latte. Beginning March 15, coffee lovers can experience the combined flavors of lavender and coconut, resulting in a serene sweetness that will transport you to paradise.
The Island Bloom Latte will be available for a limited time at participating franchise locations across the U.S. Guests can enjoy the drink served hot, iced or frozen, while supplies last. As the popularity of lavender continues to trend on the mainland, Bad Ass Coffee of Hawaii strives to capture island twists in its recipes wherever possible.
“Lavender is known for its fragrance and soothing properties, and when infused with the traditional island flavor of coconut, these two ingredients deliver a bright and vibrant taste profile perfect for spring,” says Chris Ruszkowski, Vice President of Marketing at Bad Ass Coffee of Hawaii. “We’re always looking for ways to pay homage to our Hawaiian roots while meeting the needs of consumers’ ever-changing flavor preferences – and this LTO does just that, capturing the experience of spring with every sip.”
In celebration of this launch, guests who purchase an Island Bloom Latte on March 15 will receive a free limited edition holographic sticker. Bad Ass Coffee of Hawaii ‘Ohana Rewards members will also receive 15 bonus Lei (points) with any purchase on that day. When guests download the Bad Ass Coffee of Hawaii app and sign up for rewards, they will receive an offer for a free medium drink. Island Bloom Lattes start at $4.50; prices and participation may vary.