The name of the coffee alone had me wanting a cup, opening the bag and smelling the vanilla, and Mac nut sent made me even more excited to try it. The coffee is smooth with no bitterness, I use creamer in my coffee every day because I don’t like black coffee, BUT, I took a sip of this coffee before I added my creamer and was pleasantly surprised at how smooth it was and the flavor was strong enough that I didn’t feel like I needed that creamer! I cannot believe how smooth this coffee is, no bitterness ! Starbucks definitely has some competition !! I am now on auto ship, Graham WA Loves BadAss Coffee