Meet our teammates in badassery that live aloha and share aloha every day.
Born and raised on the island of Maui, Cole Alves made a name for himself in the surfing industry very early on in his career as he launched his inaugural World Surf League season in 2015 on the Men’s Junior Tour. While a professional athlete, Alves has also risen to fame on TikTok, with content ranging from surfing highlights to coffee recipes and everything in between. Along with surfing, social media, videography, and more, he is also currently working with the world’s leading modeling agency, Wilhelmina.
Hana Bliss, 100% Maui Yellow Caturra, Blueberry Cobbler
A rising star in a rising sport; Summer Macedo hails straight from the mecca of surfing itself. Born and raised in Maui, Hawaii, the sport has always been a huge part of Macedo’s life. At 19 years old, she was selected as a Wild Card on the WSL circuit and was featured on major outlets such as NBC’s Sports “On Her Turf.” In June 2022, Macedo won her first Qualifying Series at the Women’s QS 1000 Layback Pro Rio in Rio de Janeiro, Brazil. When she’s not in the water, she’s likely found on the beaches with an instrument in one hand and a cup of coffee in the other.
100% Maui Yellow Caturra, Kopikala Blend, Bad Ass Decaf
Are you a badass? Are you passionate about helping others unlock their inner badass? Have you been told you’re coffee-obsessed? If so, we want you join our ‘ohana. We’re looking for bold, enthusiastic, and creative individuals help share Bad Ass Coffee and the Aloha Spirit while showcasing their personality and being true to themselves.
Apply now to become a Badassador.