Bad Ass Coffee of Hawaii announced today its continuing national expansion via a first-of-its-kind partnership with LakePoint Sports, the premier youth sports destination in greater Atlanta.
As part of the agreement, Bad Ass Coffee will operate as the official coffee provider of LakePoint Sports and serve its premium Hawaiian coffees “with a kick” at all LakePoint food and beverage outlets in the sprawling Baseball Village and the 170,000 square foot Champions Center indoor venue. With this deal, Bad Ass Coffee of Hawaii plants its first stakes in Georgia and launches its first large foodservice partnership.
“Bad Ass Coffee of Hawaii is a fitting choice for LakePoint Sports’ coffee program as we are both committed to delivering premium products and experiences to our guests,” said Bad Ass Coffee of Hawaii’s COO William Brand. “This partnership also provides us with an extraordinary opportunity to introduce our brand and the ‘Aloha Spirit’ to a new audience.”
“Our events start early and often run well into the evening for many parents who come to support their athletes,” said Marshal Eagle, LakePoint’s COO. “We’re thrilled that we can now offer truly great coffee when our guests arrive and whenever they need a boost throughout the day.”
Bad Ass Coffee of Hawaii is a national coffee franchise with locations in the United States and Japan. The growing brand has a goal of opening 150 locations over the next five years.
About LakePoint Sports
LakePoint Sports, the premier youth sports destination in the country, serving athletes in more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics and cheer. Based in the greater Atlanta area, the 1,300-acre LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor where 12 full-court basketball games or 24 full-court volleyball games can play at once. Additionally, the campus includes eight Major League-sized baseball fields and three multi-use fields for soccer, lacrosse, rugby and football, as well as a 10-court beach volleyball pavilion and a three-lake wakeboarding park. LakePoint Sports is the flagship campus for Prep Baseball Report (PBR) and offers live streaming and video-on-demand capabilities, serving as the global testing site for PlaySight Interactive. For more information, visit LakePointSports.com.
About Bad Ass Coffee of Hawaii
Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 and is dedicated to sharing premium Hawaiian coffees “with a kick” from the Hawaiian Islands through 23 franchise locations, with more to open soon. Today, Bad Ass Coffee of Hawaii stores also serve popular blended drinks, teas, food, along with other international premium coffees and sell popular branded merchandise with exceptional service and the Aloha Spirit. Bad Ass Coffees are available in franchise stores, online and will soon be available through grocery, hospitality, and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC. For more information, visit badasscoffee.com and connect on Facebook and Instagram @badasscoffeeofhawaii. Franchise information is available at badasscoffeefranchise.com.