Denver Business Journal Highlights Bad Ass Coffee of Hawaii Franchise

Bad Ass Coffee of Hawaii is under the new ownership of the Royal Aloha Coffee Company (RACC), and their new initiatives to grow the brand were highlighted by The Denver Business Journal

RACC plans to grow the iconic Hawaiian coffee franchise to 150 locations in five years and is on track to open six new stores by the end of 2020. In order to facilitate expansion, RACC is taking strides to bring the 30-year old brand into the modern era by investing in a new restaurant design, a new logo, and retooling training & support.

Since purchasing the assets of Bad Ass Coffee of Hawaii, RACC has also streamlined operation, which has emphasized the profitability and simplicity of the business model. Additionally, they have rolled out new products, including pre-packaged and branded coffees, as well as a profitable merchandise line.

The article highlights how these new initiatives are charting a bright future of growth for the coffee shop franchise:

“Since purchasing Bad Ass Coffee of Hawaii assets in July 2019, the Royal Aloha Coffee has invested heavily in every aspect of the business with an emphasis on reinventing the franchise business model to optimize operational efficiency and profitability. The company has developed multiple cafe models beyond the traditional in-store model to accommodate drive-thru, non-traditional, mobile and tourist destination business demographics while also implementing new technologies to accommodate order-ahead, pick-up and delivery. In addition to an extensive national menu of quality coffee, tea and blended drinks, the company is also preparing to launch a unique menu of quality cafe food options with a Hawaiian flair.”

RACC has also enhanced our training and support platform, which now emphasizes both operations and marketing tools dedicated to helping Bad Ass Coffee of Hawaii franchise owners prosper in business.

“The company’s training team provides all franchise owners and managers with comprehensive training on processes and procedures that are critical to operating a Bad Ass Coffee of Hawaii store successfully. An initial five-day training program takes place about a month prior to the store’s opening. Trainees are introduced to every element of store and business management, coffee education, drink and food preparation, point-of-sale usage, and visual merchandising and more. Through strategic partners, the franchise team works with franchisees during the site selection process. Throughout the selection process, the operations team consults with franchisees and assists in narrowing down the selection and helping throughout the lease agreement phase.”

Badass Coffee of Hawaii new store redesign features décor that reflects an authentic Hawaiian vibe that is fresh, cool, and full of badass attitude.

Ultimately, as Bad Ass Coffee continues our aggressive growth throughout the country, we are cultivating a family-like culture aimed at attracting customers and franchise owners seeking a warm and welcoming experience filled with the “Aloha Spirit.”

“The Bad Ass Coffee of Hawaii brand identity is disruptive and grabs the attention of customers, while inviting an opportunity to experience Hawaiian coffee’s with a ‘kick.’ Now, with enhanced access to comprehensive marketing, operations and business consulting expertise, the Royal Aloha Coffee team has developed comprehensive tailor-made resources for franchisee operational success.”

About Bad Ass Coffee of Hawaii

Bad Ass Coffee of Hawaii was born on the “Big Island” of Hawaii in 1989 as a popular spot where locals would come together to enjoy freshly roasted and brewed 100% Kona coffee that was grown and harvested nearby. Today, Bad Ass Coffee of Hawaii is dedicated to introducing and sharing the delicate, yet flavorful and deliciously aromatic premium Hawaiian coffees with a kick from the “Big Island”, Maui, Kauai, Molokai and Oahu through franchises in the US and Japan. Bad Ass Coffee of Hawaii stores also serve popular blended drinks, teas, food, other select international premium coffees and popular branded merchandise. The company is committed to providing exceptional service and sharing the warm hospitality of the Aloha Spirit in a Hawaiian setting that allows customers to relax, enjoy themselves and fuel their inner Badass.  

Bad Ass Coffees are sold in franchise stores as well as online and will soon be available through grocery, hospitality and specialty retail channels. The Bad Ass Coffee of Hawaii brand and franchise is owned by Royal Aloha Franchise Company, LLC.  For more information, visit  Stay connected to Bad Ass Coffee of Hawaii on Facebook and Instagram