The Bad Ass Coffee Company of Hawaii - Kona Coffee and Hawaiian Coffee

Our Brand

Ever since the launch of our first Bad Ass Coffee Company store, we've dedicated ourselves to establishing our company as a strong and distinctive brand within the gourmet coffee marketplace. We continue our efforts to increase our brand and visibility in a number of unique ways. All of these elements combine to make our brand clearly identifiable and highly desirable.

First and foremost we are committed to offering a high-quality product and unmatched customer service. Second, we specialize in American-grown, 100% Kona and other Hawaiian coffee products, which targets a specific "nitch" market in the coffee service industry. Third, our eye-catching name is unmistakable and unforgettable. Fourth, our strategic marketing incorporates our branded image in a variety of new and unusual ways at the local, regional and national levels. Fifth and finally, our memorable interior store designs create a fun, stimulating and relaxing atmosphere to enjoy our delicious Kona coffee.