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Ever since the launch of our first Bad Ass Coffee Company™ store, we’ve
dedicated ourselves to establishing our company as a strong and distinctive brand
within the gourmet coffee marketplace. We continue our efforts to increase
our brand and visibility in a number of unique ways. First and foremost is
our company’s dedication and commitment to offering a high-quality product
and unmatched customer service . This really makes us stand out from the rest.
Second, it’s our specific “nitch” market in the coffee service
industry and the fact that we specialize in American-grown, 100% Kona and other
Hawaiian coffee products. Third, is our eye-catching name, which is unmistakable
and unforgettable. Add to that our distinctive mascots, Jack & Slack.
We are continually developing and incorporating a consistent style guide
for all of our stores, individual branded products and merchandise. Fourth,
is our impeccable marketing, which incorporates our branded image
in a variety of new and unusual ways. This is embodied in all of our advertising
and promotions at the local, regional and national levels. Fifth and finally,
it’s
our outstanding and consistently remarkable store interior designs that create
a fun, stimulating and relaxing atmosphere in which to enjoy our delicious Kona
coffee. All this combines to make our brand clearly identifiable and highly
desirable. |
