The people of the Hawaiian Islands are known for their exceptionally warm and cordial hospitality.  It is this unique “Aloha Spirit” of the islands we offer to every customer who steps through our doors.  We pride ourselves on our friendly and courteous customer service.  This warm and friendly attitude lies at the heart of the Aloha Spirit.  When you come in to any of our store locations, you’ll be greeted with a smile and a friendly “Aloha,” our way of saying hello.

The "Aloha Spirit" is alive and well here at the Bad Ass Coffee Company™.  So, it is important our customers feel a little bit of Hawaii every time they come into one of our stores.  The "Aloha Spirit" is exceptionally easy to feel and experience.  It’s extremely friendly, giving and gentle.  It comes with a smile and a sincere willingness to be helpful in all situations.

In addition to our distinctively friendly and congenial customer service, our stores and management have a commitment to our local communities, promoting, not only our business, but supporting important community based projects and fundraising drives.  We have supported and participated as volunteers in The Triathlon in Kona, Hawaii; The Hawaiian Food Drive; Kona Coffee Cultural events; Salt Lake City Aids-Walk For Life; Balboa Island Art Walk; Southern California Beach Clean-up; and numerous parades and civic events.  All of these projects serve to build and spread our “Aloha Spirit“ into our communities and to everyone we meet.