 |
 Our
business depends on our repeat customers and developing a solid customer
base of dedicated Bad Ass Coffee drinkers. Through our uncompromising level
of customer service, our fine gourmet coffee products, and our exciting
visually stimulating store locations, we’ve developed the
perfect context for the emergence and growth of what has come to be known as “The
Bad Ass Coffee Culture.” The Bad Ass Coffee Culture is
an entire way of life, experienced by everyone who steps through our doors and
enjoyed by our committed core of repeat customers. It’s a growing
phenomenon that takes place at every Bad Ass store location. It is defined
by the comfortable relationship that exists between our Bad Ass customer service
team and the faithful customers they serve. It’s an attitude that’s
carried with our customers into their lives, long after they leave our stores.
This is what is responsible for building our strong, highly recognized and unique
brand. It’s not just a company or a brand; it’s an attitude
and a way of being.
|
